The young British Joie brand was founded in 2011. Soon after, Joie has become a global company sold in more than 50 countries. Joie, as the name suggests, is driven by the simple joys of childhood as well as the joy of being a parent. Joie products are aiming to make parenting as easy and joyful experience as possible. Therefore, Joie strollers, car seats, travel cots, high chairs, and rocking chairs are equipped with useful functions that are used the most frequently. Joie offers a simple functionality combined with quality materials for reasonable prices. The brand focuses on the highest level of safety, and extensively tests all products. Most of Joie strollers can handle more than 15kg and refunds are rarely claimed. Joie strollers and car seat also win awards on a regular basis. Apart from the Chrome, the Litetrax range is also very popular. Joie, as a trend follower, updates its portfolio regularly - their newest addition is the ultra-compact Pact.